Nigel Walker Yoga
The art of
Nigel Walker challenges the “yoga for everyone” claim from the heavily-westernized yoga community by putting the diversity of his audience at the forefront. We set out to deliver this authenticity to the Nigel Walker yoga experience brand, an experience not only for everyone; but created by everyone involved.
Scope
Brand Identity: NW Experience Brand
Website Design: NW Personal Brand
Social Media Content
Sales & Marketing Collateral
Show your true colours.
To capture the uniqueness of his audience, we integrated the concept “show your true colours” with the Nigel Walker experience brand. Using a defined set of colours for each yoga program, we were able to represent people from all walks of life while setting a vibrant and feel-good tone.
Brand Attributes
- Real & Raw
- Imperfect
- Diverse
- Colourful
- Feel-good
Painting personalities.
The shapes of the paint streaks and splashes symbolize the diverse personalities of people, also represented with the combination of handwritten and bold serif typefaces. Though raw and imperfect individually, together they become consistent and united.
A new, clean canvas.
We updated Nigel’s personal website by transferring his website platform from Weebly to WordPress in order to accommodate for the NW experience brand identity.
Using his existing photography and already established logo, we redesigned Nigel’s website to act as a light-coloured, clean canvas for his experience brand to be painted on.
