CaniBrands
The art of
CaniBrands offers 4 distinct experiences for different challenges you may face throughout the day. Liberum Studio created a visual brand identity for each product experience, distinct from each other and scalable to allow for consistency with new planned products.
Scope
Creative & Art Direction
Brand Identity
Packaging Design
Website Design
See the feeling.
Relying on the psychology of colour, we matched the colours to each appropriate experience name: purple for the tranquil Can-i-Sleep, green for the healing Can-i-Mend, blue for the soothing Can-i-Fresh, and red for the active Can-i-Boost.
Brand Attributes
- Accessible
- Relatable
- Distinct
- Positive
Distinct experiences in many applications.
Using the simple lined patterns, we created distinct but consistent product labels. The seamless, tileable patterns made it easier to wrap around different shaped products.
Expanding the experience to web.
We designed the educational and eCommerce platform using a simple and clean layout for easy legibility and to establish hierarchy. Keeping consistent with the brand colours, we added life to the information-heavy product experience and knowledge base pages.
