Floros Concept
The art of
Floros Concept is a boutique civil engineering company focused on building envelope and structural engineering. Liberum Studio designed a visual brand identity for a new website, printed sales kit, and online presence.
Scope
Brand Identity
Creative Direction
Brand Guidelines
Layout Design
Typography
Business Card Design
Sales Collateral
Creative solutions for complex problems.
The traditional practice of Origami is an analogy to Floros Concept’s process of going “back to first principles” to develop a solution, like how a complex origami piece begins as a flat piece of paper.
With clients from the historic sector (museums, universities), we used orange to convey passion and to represent the colour of an old heritage building as it ages.
Brand Attributes
- Sophisticated
- Female-led
- Creative thinking
- Reliable
Floros Concept alternate marks.
The logomark is based on a square-shaped origami envelope half opened.
Symbolizing the building envelope.
Using Origami as our concept, we used a square origami envelope as the logomark, coming full circle with the “building envelope” engineering terminology.
Engineering creativity.
Taking it another step further, as part of the sales kit we used the origami envelope to double as a brochure to use in sales presentations. As the origami brochure is unfolded, a story is revealed at each step, ending with the business card nestled inside.
The brochure opens up to reveal the business card inside.
