Dharma Group
The art of
Dharma Group helps companies with exceptional growth potential to expand their businesses and achieve their goals. In close collaboration, Liberum Studio developed a visual brand identity that positions Dharma Group as an experienced and established Brand & Business Expansion company.
Scope
Creative & Art Direction
Trade Show Booth Concept Design
Sales & Marketing Collateral
Business Card Design
Brochure Design
Initial sketches.
Based on our creative brief, for the logomark we began by concepting the idea of combining D & G into a monogram to show their partnership with clients. This would evolve into a visual depiction of growth and meeting your greatest potential.
Brand Attributes
- Inspired & Inspiring
- Full of Life
- Purposeful
- Partnership
- Networking
Uplifting blues.
Using the psychology of colour, blue was chosen for its dependability, shifting it to a lighter shade upwards and outwards to set a welcoming impression. Pairing blue with indigo for a subtle gradient combination gives a dynamic approach in today’s modern, digital world.
Dharma Group logo in its main and alternate colours.
The logomark depicts Dharma Group’s clients being launched into success.
Ready, set, launch.
Dharma Group positions companies to grow and achieve their highest value. We brought this concept to the forefront with the logomark, using the negative space of the letter “D” to draw out a line of exponential growth. This also represents the companies and brands launched by Dharma Group, blasting off like a rocket to reach their greatest potential.
What’s Your Dharma?
Dharma Group will be attending yoga and wellness conferences, and we took part in the trade show booth design and print promotional material design. Getting into the psyche of the people that will be attending these events, we determined that a tie-dye pattern would resonate well with the attendees.
We prepared a trade show backdrop reminiscent of a 60s talk show, where potential clients will be interviewed. A 3D rendering for a trade show booth was created to help us visualize our setup and placement.
